KFC Fing Fing Cajun Chips

KFC gets Hong Kong shaking in the streets for launch of FING FING Cajun Chips For the launch of the new “FING FING Cajun Chips”, KFC Hong Kong has released a series of billboards throughout the city to get curious on-lookers shaking their heads to reveal the new news. The campaign is a fun take on the product name and characteristic (FING FING meaning “shake” in Cantonese) – with the chips accompanied by a sachet of Cajun seasoning and customers are encouraged to mix them together for an enhanced Finger Lickin’ Good flavor and experience. The billboards use an optical trick in which the message is concealed in black lines and is only visible when you shake your head. It’s a fun, interactive approach that is also creating awareness online and in social media. Agency: Edelman Hong Kong Regional Executive Creative Director: John Koay Creative Directors: Amy Cheng, Oliver Davis Design Director: Andy Chan Art Director: Carson Ho Production Manager: Richard Poon Head of Strategy: Ph