So. We built a bar. But it only opened in the morning.
HK is notorious for its clubbing and late night party life. So as the sun rises, partygoers will need all the help they can get. We created the SUNKIST NEXT MORNING BAR to help partygoers revive and recharge the day after the night before. Collaborating with award winning mixologist Antonio Lai, Hong Kongers could sip away their sins with a Citrus Redemption, Unguilty Pleasure or a Morning Mercy Shot- all freshly mixed using Sunkist Navel oranges and lemons. These were served in a bar architecturally designed to be a giant crate of oranges in the heart of HK’s Central district complete with live DJs to keep the party going. The entire visual branding included the bar, the coasters, printed materials and merchandise.
Edelman Hong Kong
HK is notorious for its clubbing and late night party life. So as the sun rises, partygoers will need all the help they can get. We created the SUNKIST NEXT MORNING BAR to help partygoers revive and recharge the day after the night before. Collaborating with award winning mixologist Antonio Lai, Hong Kongers could sip away their sins with a Citrus Redemption, Unguilty Pleasure or a Morning Mercy Shot- all freshly mixed using Sunkist Navel oranges and lemons. These were served in a bar architecturally designed to be a giant crate of oranges in the heart of HK’s Central district complete with live DJs to keep the party going. The entire visual branding included the bar, the coasters, printed materials and merchandise.
Edelman Hong Kong
