In Hong Kong you only get 1 hour for lunch. One sacred hour. But during lunch hour, 30-40 min is the average waiting time to buy food. The pop up shop from Pizza Hut travels from location to location of Hong Kong’s busiest lunch spots, offering quick, tasty meals to frustrated people stuck in queues with the playful message “What are you waiting for?”. Once sold out, the transportable store moves to a new hotspot to unbox with a fresh delivery of pizzas ready to serve. The public could vote where to hijack next!
Agency: Edelman Hong Kong
Regional Executive Creative Director: John Koay
Creative Directors: Amy Cheng, Oliver Davis
Design Director: Andy Chan
Senior Art Director: Carson Ho
Assistant Art Director: Maggie Lee
Production Manager: Richard Poon
Head of Strategy: Phyllis Yip
Digital Associate Director: Logan Cheng
Junior Strategist: Nathalie Yeung
PR Brand Associate Director: Gary Lai
PR Brand Assistant Executive: Janet Ma
Client: Pizza Hut Hong Kong Marketing Team
Production: Bourbon Production Limited
